PANYLblog

Growth of Parts of Sweden Is a Bellwether for IKEA Hacking Worldwide

 

Photo: IKEA shelf "LACK" given new function to serve as a clothing rack

A recent article by writer Danielle Kurtzleben for the U.S. News & World Report takes an in-depth look into the world of IKEA hacking and the businesses that have been spawned from it.  

Featured in the article is the website Parts of Sweden which is becoming an Amzazon-esque resource for IKEA Hacking.  The Swedish company has been around for over four years but just recently launched an English language website, a sign that the popularity of IKEA hacking is spreading.  Parts of Sweden CEO Mikael Olsson estimates that in the past nine months sales have risen by nearly 65 percent.

From the Wednesday before the article was written until the interview, online traffic had grown on the website by a whopping 411%.  Olsson credits a new partnership with IKEAHackers.net (a PANYL fave that has featured our hacks before). IKEA spokeswoman Janice Simonsen talks about how the company has grown to accommodate the trend.

"We know that people love to express their creativity to customize and individualize their homes. That's something we do encourage," says Simonsen, who adds that the company also encourages using products in ways for which they were not originally intended. In her office conference room, she says, a shoeholder houses whiteboard markers.
She added that the new symbiotic businesses and growing trend of hacking has helped sales and inspired new products.  A new line of unfinished wooden dressers is a perfect example of IKEA leaving the final elements of design to the consumer.
 
Sidenote: in a brief rundown of IKEA based companies, U.S. News mentions PANYL!