The story here isn't the collection of "25 Brilliant Ways to Hack IKEA Furniture" from Business Insider -- most of them have made the rounds in hacking and design circles with nicer photos and more insight into process. The story is that Business Insider, winner of a 2009 Webby Award with a Twitter following over 120,000, is covering IKEA hacks at all!!!
The reputable website reaches over 5 million users each month and is often cited by much larger publications in the "mainstream media." It's just another sign that upcycling, hacking and the general re-appropriation of IKEA's textbook flat-pack simplicity aren't a set of passing fads, but things that are moving from the margins to the middle.
We're here to stay, you guys!