
IKEA is experimenting with creating an in-store paper shop and has launched a few select locations in Europe to test the idea.
If successful, the idea could come to America in the upcoming year. Perhaps the popularity of #DIY projects has spurred IKEA to supply a new wave of customers with more crafting opportunities in house. Blogstress Decor8 previewed some of the products and discussed how quickly the trend seems to be sweeping from country to country in Europe.
Mobilia-Artica ltd. put together a range of paper products to include giftbags, giftwrap, paper clips, boxes, notebooks, cards, etc. and they designed the section of the store where these products would be on display with a focus on bright patterns and colors placing the department in the market hall section on the lower level. So far in Britain and Sweden it has gained attention and...






















